What's the difference between a household brand and just another product? Strategy. You may not have a gazillion dollar advertising budget... But for just a moment, pretend that you do. As the pot industry grows, you want to stand above the crowd. How would you invest your resources to support your brand?
Marijuana is not exempt from sound branding strategy. In fact, it is more important to be impeccable with your brand than in most other product segments, as this renegade industry becomes more mainstream, each individual store or product will reflect on the overall "marijuana" brand.
Industry leaders stress caution when positioning your dispensary, product or service.
For a more in-depth read check out FastCoDesign article.
6 Branding Lessons from the Pioneers of Weed Design Four experts in cannabis culture explain how to brand a high-demand, once-illegal product.
Marijuana is not exempt from sound branding strategy. In fact, it is more important to be impeccable with your brand than in most other product segments, as this renegade industry becomes more mainstream, each individual store or product will reflect on the overall "marijuana" brand.
Industry leaders stress caution when positioning your dispensary, product or service.
For a more in-depth read check out FastCoDesign article.
6 Branding Lessons from the Pioneers of Weed Design Four experts in cannabis culture explain how to brand a high-demand, once-illegal product.
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