Industry mavericks are on the front lines working to make marijuana mainstream. Strains have crazy names with counter-culture logos. Dispensaries have unmemorable names related to medicine and health. Logos and packaging are undergoing an identity crisis. Branding experts are exploring ideas to rebrand the entire cannabis industry.

Cannabis is not just for stoners anymore and dispensary owners will need to consider this for future success. Let's look 10 years down the road... will Trainwreck, Green Crack & Chemdawg stand the test of time? Will the government and corporate America embrace the irreverent attitude that fueled this market?
And just as important, will it resonate with future consumers?

As the industry progresses and infiltrates all 50 states, the overall "branding" of cannabis related business and products will be important to the success of the end of prohibition. Imagine if Jack Daniels had been called Death Wish.

Food for thought  click here

Canna Law Blog article  - because Branding is important.

What is your brand doing to engage me? Jack Morton Worldwide nailed it. Brand as a Verb.
From creating a video to designing a space, the thing that has made me a successful brand champion for my clients, is that I experience them as a consumer. The message and the actions must be relative to your customer. Ultimately, it's how your customer "feels" about you that will determine the strength and longevity of your brand.

Marijuana had been legalized well over a month before I decided to check out my neighborhood dispensaries. Although I know a few people with MMJ licenses, nobody really talked about "my dispensary" with any kind of pride or belonging. Never a  recommendations, like "you really have to check this place out". 

As a hometown "Marijuana Tourists", my buddy Jim and I made a day of it  and decided to visit 7 or 8 shops. The few Jim had been to in the past were pretty ratty and made him feel uncomfortable like he was doing a back alley deal. He too,  was on a mission to find "my" favorite pot shop.

For the most part, I felt like these businesses were just thrown together like a college frat house. Being well past the college age, I was craving a hip environment that I would enjoy patronizing in the future. I wondered why these dipensaries didn't put more effort into creating an amazing decor and memorable customer experience. It seemed the focus was on the back room and the product.  Not a bad thing, but honestly, I felt a little neglected.

The next stop was even worse.  I felt interrogated and violated in a strange little sterile lobby where they swiped my drivers license. I wanted to run. Once inside, we were lined up like sheep prohibited from wandering. The institutional look was understandable, considering they wanted to be seen as 'medicinal" in the early days, but I felt cold and wanted to break out of the line and go sip a latte in a cozy coffee shop.

After a few more seedy attempts, we finally stopped in a Victorian cottage in uptown.  Scattered with a few antique pieces, it had a comfortable charm, but very little product selection and a back alley entrance. We finally found another comfortable downtown dispensary where we hung out on couches, took in the sights and soaked up the vibe before we made our selections.

As an interior designer, I couldn't help but wonder why so many of these dispensaries thought so little of the front of their store and the customer experience. I realized they didn't understand the value in it and probably didn't have the time or skill to improve their space and brand their business. And then we became inspired to help change the perception of recreational and medicinal marijuana shops in Denver.

Welcome to Pot Shop Designs. 
Interior Design & Branding for the Cannabis Industry
www.potshopdesigns.com

Pot Shop Designs sees the big picture of your business. It's all about how your customers FEEL about you...
the vibe in your space, your culture, and the opportunities you provide to engage them. We want your customers to love your brand so much that they tattoo your logo on their chest!