You might be wondering - how the heck do I "brand" my business, when I don't even know what  "branding" is.
Well, let's work backwards....
    Who do you want to be?
    How do you demonstrate who you are to your customers?
    How are you going to communicate who you are? 

OK, just roll with me here... Branding is more about a long-term ever-evolving "brand strategy".
A great logo is essential, but "branding" is action.

To brand, is to make a mark. Branding is active. Thus, the act of branding requires deliberate action. You control how the public perceives you. How you look, act, feel and deliver contributes to the act of branding your company.

So, the big question is... What do you stand for and what is your mission?
And, what is your strategy for building your brand?

Your brand is the mark you make in peoples minds.
If you aren't memorable, your brand is not effective.

According to Entreprenuer.com, once you've defined your brand - here's how to get the word out.
    Get a Great Logo
    Write down your brand messaging
    Integrate your brand
    Create a "voice" for your company that reflects your brand
    Develop a tagline
    Design templates and brand standards for marketing materials
    Be true to your brand
    Be consistent

For more info on branding check out Entrepreneur.com 
I would highly recommend working with a pro to help you through this process, as it's a bit like therapy.
It helps to have an objective and highly skilled professional to guide you through the journey of self discovery of your future persona.

Hope this helps.

Industry mavericks are on the front lines working to make marijuana mainstream. Strains have crazy names with counter-culture logos. Dispensaries have unmemorable names related to medicine and health. Logos and packaging are undergoing an identity crisis. Branding experts are exploring ideas to rebrand the entire cannabis industry.

Cannabis is not just for stoners anymore and dispensary owners will need to consider this for future success. Let's look 10 years down the road... will Trainwreck, Green Crack & Chemdawg stand the test of time? Will the government and corporate America embrace the irreverent attitude that fueled this market?
And just as important, will it resonate with future consumers?

As the industry progresses and infiltrates all 50 states, the overall "branding" of cannabis related business and products will be important to the success of the end of prohibition. Imagine if Jack Daniels had been called Death Wish.

Food for thought  click here

Canna Law Blog article  - because Branding is important.