Ask any marijuana dispensary owner if it's easy money and you will find that the investment of time, money and energy is significant. In the wild wild west, where the rules seem to change weekly, the pot-reprenuer has more to worry about than tending to their buds. For more insight check out INC MAGAZINE'S article How to Open a Medical Marijuana Dipsensary.


http://www.inc.com/guides/201105/how-to-open-a-medical-marijuana-dispensary.html

Spring is in the air and the natives are restless. Out of state visitors are everywhere. Lots of music and events to be had. We hope everyone has a safe and happy weekend! 

Thanks High Times for the perfect weed related playlist for our 420 celebration in Denver. Starting with Cab Calloway's 1932 tune "Reefer Man" to "Don't Bogart that Joint" to the Bob Marley classics. Here's 25+ tunes to make your celebration stoked with meaning.  http://www.hightimes.com/read/top-25-pot-songs-all-time

I am the Walrus

It's legal ~ and we have something to celebrate! How will you be spending your day?  The Cannabis Cup? Civic Center Park, dancing in the streets at Cervantes or trying your hand at Canvas & Cannabis! There's so much going on in Denver we might have to take the bus tour instead of making an agenda.    The Cannabist has a great list of 47 events to choose from - but you have to hit the next page so often, it's hard to make a choice. We need an app for that!
Tell us what your plans are. Visiting your favorite pot shop, joining the festivities or just hanging at home with a few buds?
http://www.thecannabist.co/2014/03/26/20-ways-party-colorado-420/7883/7/

http://mmjbusinessdaily.com/if-i-did-it-over-again-lessons-learned-from-cos-recreational-frontrunners/

Forward thinking pays when designing your dispensary business. Entrepreneurs share their wisdom on opening your pot shop. Partnering, planning, construction and interior design take time. Here are a few valuable tips from the seasoned pros.
Courtesy of mmjbusinessdaily.com

What is your brand doing to engage me? Jack Morton Worldwide nailed it. Brand as a Verb.
From creating a video to designing a space, the thing that has made me a successful brand champion for my clients, is that I experience them as a consumer. The message and the actions must be relative to your customer. Ultimately, it's how your customer "feels" about you that will determine the strength and longevity of your brand.