Another year has passed, with 420 alive and well. Branding is ever important in the marijuana world. What has changed in the year since this article was published? #WomenGrow
The customer experience is your brand. What makes your product or space different from the #dispensary down the street?
Time to count our blessings. Oh what a wonderful day dedicated to gratitude, community and bounty.
Thank you all for your support. Enjoy your day!
5 Interior Design Tips for Marijuana Dispensaries
1. Take time to measure and play with the space plan. The space plan is the foundation for efficiency and flow.
2. Consider the building and architectural features or lack of them.
3. How do you want to feel in the space and what do you want the finished space to say about your business.
4. Think outside of the box. Engage your customers and create a memorable experience.
5. The design is in the details. Every foot of space needs to be thought through. What can you add or delete from your space to make it awesome. Create a focal point and add some wow factor.
Ahhhh the power of color. What deliberate choices we must make when choosing a palette. What will the choices say about the brand... Will it pass the test of time... Is it relevant to the product? These are the things us Designers think about. Here is a fascinating look behind the colors of Chanel. Enjoy!
You might be wondering - how the heck do I "brand" my business, when I don't even know what "branding" is.
Well, let's work backwards....
Who do you want to be?
How do you demonstrate who you are to your customers?
How are you going to communicate who you are?
OK, just roll with me here... Branding is more about a long-term ever-evolving "brand strategy".
A great logo is essential, but "branding" is action.
To brand, is to make a mark. Branding is active. Thus, the act of branding requires deliberate action. You control how the public perceives you. How you look, act, feel and deliver contributes to the act of branding your company.
So, the big question is... What do you stand for and what is your mission?
And, what is your strategy for building your brand?
Your brand is the mark you make in peoples minds.
If you aren't memorable, your brand is not effective.
According to Entreprenuer.com, once you've defined your brand - here's how to get the word out.
Get a Great Logo
Write down your brand messaging
Integrate your brand
Create a "voice" for your company that reflects your brand
Develop a tagline
Design templates and brand standards for marketing materials
Be true to your brand
For more info on branding check out Entrepreneur.com
I would highly recommend working with a pro to help you through this process, as it's a bit like therapy.
It helps to have an objective and highly skilled professional to guide you through the journey of self discovery of your future persona.
Hope this helps.
1. Have a Vision
2. Capture Their Minds - - and Their Hearts
3. Create a Look
4. Sell out on your terms
5. Work with people you trust
Jill Krasny from INC. sums up the Apple deal beautifully! read more
Pot Shop Designs
Interior Design & Strategic Branding for the MMJ & Retail Cannabis Industry.